• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

The Bachelor of Communication provides students the opportunity to complete a for-credit internship as part of their studies. The Faculty of Society & Design has developed industry partnerships with leading organisations in Australia, allowing students the potential to intern with: the Australian Good Food Guide, Channel 7 Australia, Channel 10 Australia, Gold Coast Bulletin, and Smart Erickson. Bond’s dedicated Career Development Centre assists students in finding an internship and work experience, allowing them to further develop their skill set. Students will also be able to find mentors that are interested in and influential to their career ambitions. At Bond, students learn from nationally and internationally recognised academics in a collaborative environment. Students will experience Bond’s small class sizes and a hands-on approach to learning that optimises their educational experience.

The Bachelor of Communication offers students the ideal mix of theory and practice, combining foundational studies in Communication and Media with focused studies in the professional disciplines of Public Relations, Advertising and Journalism. It also allows students to pursue focused studies in the fields of Communication & Society, Corporate Storytelling, Creative Writing, Digital Media, Film & TV, Media Studies, and Social Media as well as a combination of these fields. Altogether, the degree offers students a stimulating course of study and excellent career prospects.

Professional outcomes:

Students are immersed in a range of professional experiences to give them a taste for the media careers to which they are aspiring. At the same time a sound theoretical framework underpins the studies so that students enter the communication and media industries understanding how to perform professional tasks and also knowing why such tasks are important to their work. Graduates could expect to find employment as an Account Manager, Copywriter, Event Coordinator, Journalist, Marketing Manager, Media Buyer or Public Relations Practitioner.

Advertising

Advertising is not only one of the most dynamic and fastest growing areas of the creative industries – it is also one of the most diverse and innovative. Once upon a time advertising was mainly about TV, print and radio. Nowadays it is also about social media, viral and experiential marketing, service design and product innovation, wearables and artificial intelligence and whatever new media channels and technologies will become available in coming years. This major introduces you to the sophisticated and cross-disciplinary world of advertising by focusing on these creative dynamics and opportunities. It also puts a strong emphasis on the potential for advertising to work as a driver and catalyst of social innovation, enabling you to approach a broad range of communication, business and societal challenges with creative confidence and a solution mindset.

Mode

On Campus and Remote

Due to current travel restrictions, this program will temporarily be delivered using a mixture of on-campus, remote and multi-modal classes to support and engage all students, from all parts of the world.

The January semester for this program will be delivered in a multi-modal format, with classes designed to support and engage all learners. Whether they’re on campus or abroad, all students will be able to access Bond’s exceptional and personalised learning experience through dynamic and interactive lectures, tutorials, seminars, workshops and lab sessions.

所属院系

中国学生入学要求

课程信息

学制：全日制(2 年)

学费：A$63,120.00 (¥ 315,461) /年

开学时间：2022五月17日, 2022九月13日

申请截止日期：

留学地点：Bond University14 University Drive (Off Cottesloe Drive),ROBINA,Queensland,4226, GOLD COAST, Australia