• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

The Bachelor of Business prepares students for a variety of possible career paths by offering a broad range of advanced study options. These options include Entrepreneurship and Innovation, International Business, Management, Marketing, Marketing Communication and Tourism Management. All students complete a major from one of these options, but may also choose to add a second major, a minor, or create a tailored set of subjects from across the university to complete their degree. Students are encouraged to complete an internship, study abroad opportunities or a study tour to further augment this highly experiential program.

Professional outcomes

The Bachelor of Business is a broad-based qualification accepted nationally and internationally by leading employers in a wide range of corporate disciplines. Graduates often attain roles in:

• Advertising
• Human Resources
• Information Technology
• Marketing
• Public Relations
• Research

Entrepreneurship and Innovation

This major will appeal to those enterprising individuals with an eye towards their own start-up business, or who are keen to work as an “entrepreneur” inside an organisation. Students will gain skills in ideation, creativity and innovation in planning a business and developing a viable business model. Through experiential learning and support from industry experts, students will graduate with contemporary and best practice knowledge, insights, and strategies with which to implement effective management practices and bring a business idea into fruition.

You must complete the following four subjects:

• ENFB13-300 Entrepreneurial Growth
• ENFB13-302 Creativity and Innovation
• ENFB13-304 New Venture Planning
• ENFB13-305 Entrepreneurial Finance

Plus two subjects from the following options:

• ENFB13-306 Bond Business Accelerator (Take your idea from the classroom to the boardroom)
• IBUS12-251 Concepts of Strategy
• MGMT13-321 Negotiation
• MKTG13-303 Market Research and Analysis

Mode

On Campus and Remote

Due to current travel restrictions, this program will temporarily be delivered using a mixture of on-campus, remote and multi-modal classes to support and engage all students, from all parts of the world.

The January semester for this program will be delivered in a multi-modal format, with classes designed to support and engage all learners. Whether they’re on campus or abroad, all students will be able to access Bond’s exceptional and personalised learning experience through dynamic and interactive lectures, tutorials, seminars, workshops and lab sessions.

所属院系

中国学生入学要求

课程信息

学制：全日制(2 年)

学费：A$63,120.00 (¥ 315,461) /年

开学时间：2022五月17日, 2022九月13日

申请截止日期：

留学地点：Bond University14 University Drive (Off Cottesloe Drive),ROBINA,Queensland,4226, GOLD COAST, Australia