• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

The Bachelor of Business prepares students for a variety of possible career paths by offering a broad range of advanced study options. These options include Entrepreneurship and Innovation, International Business, Management, Marketing, Marketing Communication and Tourism Management. All students complete a major from one of these options, but may also choose to add a second major, a minor, or create a tailored set of subjects from across the university to complete their degree. Students are encouraged to complete an internship, study abroad opportunities or a study tour to further augment this highly experiential program.

Professional outcomes

The Bachelor of Business is a broad-based qualification accepted nationally and internationally by leading employers in a wide range of corporate disciplines. Graduates often attain roles in:

• Advertising
• Human Resources
• Information Technology
• Marketing
• Public Relations
• Research

Marketing communication

The field of marketing communications is in a state of constant change. By studying a Marketing Communications major, students will develop the practical skills, built on a foundation of theory, to meet the needs of this ever-evolving industry. Students will acquire transferable and adaptable knowledge in strategic communication, public relations, advertising and/or digital communication. Via case study analysis, campaign creation and hands-on skill development, students will gain industry knowledge and expertise in a small-class environment. Developing ethical and innovative communication campaigns and tactics for real-world clients enables students to apply their skills helping them gain confidence in, and practice with, their new abilities. The course also focuses on developing creativity, critical thinking and presentation skills. Graduates will gain flexible and dynamic skills set, transferable across many diverse and exciting career paths.

You must complete the following two subjects:

• COMN11-101 Introduction to Communication
• MKTG13-302 Promotional Design and Planning

Alternate Choice: You must also complete one of the following two subjects:

• ADVT11-100 Advertising Principles and Practice or
• PUBR11-100 Public Relations Principles and Practice

Plus three subjects from the following options:

• ADVT12-200 Direct Response and Writing for Advertising
• ADVT12-241 Advertising Communications and Channel Planning
• ADVT13-101 Advertising, Brand Image and Cultural Space
• MKTG13-312 Internet and Social Media Marketing
• PUBR12-235 Media Relations
• PUBR12-250 Public Relations Writing
• PUBR13-312 Public Relations Campaigns and Strategies

Mode

On Campus and Remote

Due to current travel restrictions, this program will temporarily be delivered using a mixture of on-campus, remote and multi-modal classes to support and engage all students, from all parts of the world.

The January semester for this program will be delivered in a multi-modal format, with classes designed to support and engage all learners. Whether they’re on campus or abroad, all students will be able to access Bond’s exceptional and personalised learning experience through dynamic and interactive lectures, tutorials, seminars, workshops and lab sessions.

所属院系

中国学生入学要求

课程信息

学制：全日制(2 年)

学费：A$63,120.00 (¥ 315,461) /年

开学时间：2022五月17日, 2022九月13日

申请截止日期：

留学地点：Bond University14 University Drive (Off Cottesloe Drive),ROBINA,Queensland,4226, GOLD COAST, Australia