• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

The Bachelor of Business prepares students for a variety of possible career paths by offering a broad range of advanced study options. These options include Entrepreneurship and Innovation, International Business, Management, Marketing, Marketing Communication and Tourism Management. All students complete a major from one of these options, but may also choose to add a second major, a minor, or create a tailored set of subjects from across the university to complete their degree. Students are encouraged to complete an internship, study abroad opportunities or a study tour to further augment this highly experiential program.

Professional outcomes

The Bachelor of Business is a broad-based qualification accepted nationally and internationally by leading employers in a wide range of corporate disciplines. Graduates often attain roles in:

• Advertising
• Human Resources
• Information Technology
• Marketing
• Public Relations
• Research

Marketing

This major develops students’ knowledge, skills, and practical experience in designing and implementing market-driven, value-creation marketing strategies underpinned by a sound understanding of consumer and buyer behaviour. The focus is placed on how to conduct market research, analyse findings, and communicate these to management.

You must complete the following four subjects:

• MKTG12-301 Consumer and Buyer Behaviour
• MKTG13-302 Promotional Design and Planning
• MKTG13-303 Market Research and Analysis
• MKTG13-320 Strategic Marketing

Plus two subjects from the following options:

• MKTG13-301 International Marketing
• MKTG13-312 Internet and Social Media Marketing
• MKTG13-319 Digital and Direct Marketing

Mode

On Campus and Remote

Due to current travel restrictions, this program will temporarily be delivered using a mixture of on-campus, remote and multi-modal classes to support and engage all students, from all parts of the world.

The January semester for this program will be delivered in a multi-modal format, with classes designed to support and engage all learners. Whether they’re on campus or abroad, all students will be able to access Bond’s exceptional and personalised learning experience through dynamic and interactive lectures, tutorials, seminars, workshops and lab sessions.

所属院系

中国学生入学要求

课程信息

学制：全日制(2 年)

学费：A$63,120.00 (¥ 315,461) /年

开学时间：2022五月17日, 2022九月13日

申请截止日期：

留学地点：Bond University14 University Drive (Off Cottesloe Drive),ROBINA,Queensland,4226, GOLD COAST, Australia