• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The combined theoretical and practical approach in this course develops ethical, effective communication professionals. This course provides students with interdisciplinary knowledge of public communication processes and industries, and their social, economic and political contexts with specialised expertise in public relations or advertising.

Taking a transdisciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.

This course has a focus on professional communication careers including public relations or advertising. Students explore the communication contexts for these practices – cultural, social and political. Students develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, sponsorship, and event management. Assignments provide material for a portfolio after graduation.

By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own across disciplines. These creative intelligence competencies enable graduates to navigate in a rapidly changing world.

Course structure

Students must complete 240 credit points consisting of 24 credit points of communication core subjects, a 48-credit-point major and potential 48-credit-point second major (subject to application), 24 credit points of cross-disciplinary electives and a 96-credit-point creative intelligence and innovation core. Students who do not meet the requirements to study the second major complete elective subjects.

Careers

Career options include advertising account executive, advertising copywriter, communication strategist, community relations manager, marketing communication specialist, media liaison officer, media researcher, political media adviser, public relations consultant, publicity officer, and special events coordinator.

By being creative thinkers, initiators of new ideas, scenario planners, global strategists, open network designers or sustainable futures innovators within their chosen field of study, graduates maximise the potential of their chosen profession, making them highly sought after graduates with the ability to identify and develop solutions to some of the most complex issues that face their disciplines and society.

所属院系

进入哪个院系学习？ Faculty of Transdisciplinary Innovation

中国学生入学要求

为来自中国的学生设计 Applicants must have completed an Australian Year 12 qualification or equivalent. Award of the full International Baccalaureate Diploma where the total aggregate score including bonus and penalty points meets entry standard. Academic IELTS: 6.5 overall with a writing score of 6.0; TOEFL (Internet-based): 79 - 93 overall, writing 21; PTE: 58-64; CAE: 176-184; AE5/AE6 (PASS): AE5.

课程信息

学制：全日制(4 年)

学费：A$44,940.00 (¥ 224,601) /年

开学时间：2022二月21日

申请截止日期：

留学地点：University of Technology Sydney - UTSUTS Campus,15 Broadway,ULTIMO,New South Wales,2007, SYDNEY, Australia