• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The combined theoretical and practical approach in this course develops ethical, effective communication is course provides students with interdisciplinary knowledge of public communication processes and industries, and their social, economic and political contexts, as well as specialised expertise in public relations or advertising.

This course has a focus on professional communication careers that include public relations or advertising. Students explore the communication contexts - cultural, social and political - for these practices. They develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, and organisational communication management. Assignments provide material for a portfolio after graduation.

Course structure

Students must complete 144 credit points consisting of 24 credit points of core subjects, a 48-credit-point major and potential 48-credit-point second major (subject to application), and 24 credit points of cross-disciplinary electives. Students who do not meet the requirements to study the second major complete elective subjects.

Careers

Career options include advertising account executive, advertising copywriter, communication strategist, community relations manager, marketing communication specialist, media liaison officer, media researcher, political media adviser, public relations consultant, publicity officer, social media strategist, and special events coordinator.

所属院系

进入哪个院系学习？ Faculty of Arts and Social Sciences

中国学生入学要求

为来自中国的学生设计 Applicants must have completed an Australian Year 12 qualification or equivalent. Award of the full International Baccalaureate Diploma where the total aggregate score including bonus and penalty points meets entry standard. Academic IELTS: 6.5 overall with a writing score of 6.0; TOEFL (Internet-based): 79 - 93 overall, writing 21; PTE: 58-64; CAE: 176-184; AE5/AE6 (PASS): AE5.

课程信息

学制：全日制(3 年)

学费：A$35,952.00 (¥ 179,681) /年

开学时间：2022八月2日, 2022二月21日

申请截止日期：

留学地点：University of Technology Sydney - UTSUTS Campus,15 Broadway,ULTIMO,New South Wales,2007, SYDNEY, Australia