• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ Fashion Branding and Promotion is a unique combination of fashion communication and fashion marketing and management. It enables students to explore a range of roles within the fashion industry, beyond the making and production of clothing and towards a hybrid between business and communication design. Guided and supported by a knowledgeable, industry-experienced staff team, the programme provides education across the different fashion sectors and develop skills in order to undertake a number of industry roles, including Branding, Promotion and Advertising, Styling and Marketing. The programme offers a combination of courses that enable strong design and analytical skills towards the fashion industry, preparing the student in careers across and beyond fashion and design. The programme is structured under four years of progressive learning attainment and skills development. The first year focuses on initial design and marketing skills setting up the student with the fundamentals in overall photograph, design thinking, and introductions into marketing. The second year builds upon these fundamentals by introducing specialist topics such as Branding, Consumer Behaviours, and Advertising. This is supplemented with creative courses in digital film/media, typography and graphics. Third year opens up critical reflection and analysis on Fashion Styling along with Enterprise and Innovation. Similarly, supporting structures include events management, visual merchandising and fashion styling. The final Honours year would entail a two semester developed Honours project using supervisory pedagogies, being supplemented by advanced evaluative practice and review.

所属院系

进入哪个院系学习？ Textiles and Design

中国学生入学要求

为来自中国的学生设计 If you have obtained very good grades in qualification such as A-Levels, you would be eligible to apply for advanced entry into Year 2 of our programmes. You require IELTS 6.0 overall with 5.5 in each element or an acceptable equivalent.

课程信息

学制：全日制(4 年)

学费：£15,384.00 (¥ 137,647) /年

开学时间：2022九月13日

申请截止日期：

留学地点：Scottish BordersHeriot-Watt University,Nether Road Netherdale,Galashiels,Scottish Borders, The,TD1 3HE, Scotland