• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The major in advertising focuses on the skills needed to appeal to consumers effectively by designing and evaluating advertising initiatives using a variety of media platforms.

Practical experience and internships are built into the program.

You’ll study the principles and practical applications of writing, market research, creative strategy, long-term relationship building, and management — and you’ll put them straight into practice by preparing media plans and strategy, writing copy, and helping plan and execute complete campaigns for the University’s TV, radio, and multimedia authoring properties.

When you graduate, you’ll have true professional experience and plenty of real-world practice to build on.

Requirements and core courses

All communication majors start with four courses that set the stage for everything else:

COM 101: Media and Society COM 102: Public Speaking COM 105: Communication in Global Contexts COM 138: Communication Overview

A writing test is part of the Communication Overview course. Admission to the communication program is based on cumulative WSU GPA and performance on the writing test.

CORE COURSES

The major is built on core courses like these:

Advertising Principles and Practices Creative Media Strategies and Techniques Media Planning Advertising Agency Operation and Campaigns

The major also includes four elective courses of your choice. This gives you room to customize the major to your own strengths and goals.

Careers

A major in Advertising opens a wide range of career options.

Advertising students often go on to career positions such as advertising or marketing specialist, copywriter, account executive, sales manager, media planner, media buyer, creative director, media sales representative, and public opinion researcher.

所属院系

进入哪个院系学习？ Edward R. Murrow College of Communication

中国学生入学要求

为来自中国的学生设计 Student needs to complete at least 12 years of school, culminating in an appropriate secondary certificate or external examination. (We may consider the first year or two of university in some countries to be secondary level). Schooling should include preparation in humanities, mathematics, basic sciences, and social sciences. WSU requires a minimum grade point average of 2.70 (on a 4.00 scale) for admission as an international freshman. English Language Requirements: TOEFL - Minimum Score 213 computer-based (CBT); 79 internet-based (iBT); 550 paper-based (PBT); IELTS – 6.5; MELAB – 77.

课程信息

学制：全日制(120 学分)

学费：US$25,672.00 (¥ 166,198) /年

开学时间：2022八月23日, 2022一月10日, 2022八月22日

申请截止日期：15-Nov-22

留学地点：Everett Campus915 N. Broadway,EVERETT,Washington,98201, United States

学制：全日制(120 学分)

学费：US$25,702.00 (¥ 165,248) /年

开学时间：2022八月23日, 2022一月10日, 2022八月22日

申请截止日期：15-Nov-22

留学地点：Washington State University370 Lighty Student Services Building,PULLMAN,Washington,99164, United States