• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The Master of Strategic Communication is a new postgraduate degree that provides advanced study in public communication practices. It is relevant for graduates seeking a career in corporate, government, political, organisational or marketing communication, advertising, or public relations and for communication professionals seeking to advance their career to senior level. The course includes theoretical and practical perspectives on up-to-date issues such as audience insights through ethical data collection and analysis, digital media communication, and strategic communication informed by research and evaluation.

The world of public communication is changing rapidly through digitalisation, 'big data' analysis, new platforms and channels, and shifting attitudes and concerns. These are leading to changing practices and challenges, and new ethical concerns. The UTS Master of Strategic Communication is based on the latest research and is taught by a combination of senior academic researchers and leading industry professionals.

Course aims

Graduates of this course obtain:

• an advanced understanding of human communication informed by social psychology, sociology, semiotics, cultural studies and other disciplines
• the capability to synthesise communication theory and practice
• the capability to develop communication strategy informed by research and analysis
• a sensitivity to ethical and legal issues related to media and communication
• a sensitivity to inclusiveness, equity and social justice
• the capacity to develop communication strategies that reflect intercultural and global perspectives, and
• practical skills to apply strategic communication to address challenges and problems.

Course structure

This course totals 72 credit points of study consisting of six core subjects (48 credit points) and three electives (24 credit points). Full-time students are required to undertake 24 credit points a session. Part-time students should undertake 8 or 16 credit points a session.

Careers

Graduates of this course are equipped to work in senior roles in corporate, government, political, organisational or marketing communication, advertising, public relations or integrated communication, including positions related to marketing and promotion, stakeholder engagement, employee communication, community relations, media relations, and public affairs.

所属院系

进入哪个院系学习？ Faculty of Arts and Social Sciences

中国学生入学要求

为来自中国的学生设计 For admission into most postgraduate courses, you are required to hold a recognized bachelor's degree equivalent to an Australian bachelor's degree. Your academic performance at the bachelor's level will be considered as part of your application assessment. In some instances, you may also require relevant work experience and/or research experience. English language requirements: IELTS (Academic) - 6.5 overall, writing 6.0; TOEFL (Internet-based) - 79-93 overall, writing 21; PTE (Academic) - 58-64; CAE - 176-184; AE5/AE6 (PASS) - AE5.

课程信息

学制：全日制(1.5 年)

学费：A$33,216.00 (¥ 163,293) /年

开学时间：2022七月26日

申请截止日期：

留学地点：University of Technology Sydney - UTSUTS Campus,15 Broadway,ULTIMO,New South Wales,2007, SYDNEY, Australia