• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The Master of Marketing (Extension) provides the opportunity for students to extend their knowledge in the areas of digital marketing and social media, advertising and communications, strategy and sales management, entrepreneurial marketing, product innovation management and new product development, channel management and business-to-business marketing, marketing research and analytics, pricing and revenue management, branding and consumer insights, and the legal and ethical implications of marketing.

The marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets. The additional elective subject choices provide an opportunity to specialise more deeply in the marketing discipline and to further enhance students' skills, professional practice, specialist knowledge and capabilities. Students have a range of study options including commencing or fast-tracking studies during Autumn, Spring and Summer sessions.

Course aims

The course is aligned with research-inspired, practice-oriented education. It is designed to equip students with extensive skills that foster their ongoing learning and inquiry in their personal development and professional practice in marketing management.

Course structure

The course totals 96 credit points and consists of a combination of three core subjects and 13 electives.

Careers

The course equips students with a comprehensive understanding of contemporary marketing strategies and concepts and their application to business. It can lead to roles in marketing planning, sales, brand management, product marketing, digital marketing, market research and analytics. Career options also include senior management-level positions in government or industry including start-ups and not-for-profit organisations.

所属院系

进入哪个院系学习？ UTS Business School

中国学生入学要求

为来自中国的学生设计 For admission into most postgraduate courses, you are required to hold a recognized bachelor's degree equivalent to an Australian bachelor's degree. Your academic performance at the bachelor's level will be considered as part of your application assessment. In some instances, you may also require relevant work experience and/or research experience. English language requirements: IELTS (Academic) - 6.5 overall, writing 6.0; TOEFL (Internet-based) - 79-93 overall, writing 21; PTE (Academic) - 58-64; CAE - 176-184; AE5/AE6 (PASS) - AE5.

课程信息

学制：全日制(2 年)

学费：A$42,768.00 (¥ 210,252) /年

开学时间：2022五月31日, 2022九月13日

申请截止日期：

留学地点：University of Technology Sydney - UTSUTS Campus,15 Broadway,ULTIMO,New South Wales,2007, SYDNEY, Australia