• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The Master of Marketing provides the opportunity for students to extend their knowledge in the areas of digital marketing and social media, advertising and communications, strategy and sales management, entrepreneurial marketing, product innovation management and new product development, channel management and business-to-business marketing, marketing research and analytics, pricing and revenue management, branding and consumer insights, and the legal and ethical implications of marketing.

The course prepares students with practical skills and theoretical knowledge to analyse markets and formulate strategies that connect with industry and best practice. The program has undergone changes to make it more flexible so that students can choose a mixture of relevant subjects to help facilitate entering or progressing a marketing career across a broad range of sectors in Australia and internationally. The program also caters to those wishing to begin, spread or accelerate their studies over Autumn, Spring and Summer with options to complete the program in as little as 12 months.

Course aims

The course is aligned with research-inspired, practice-oriented education. It is designed to equip students with skills that foster their ongoing learning and inquiry in their personal development and professional practice in marketing. The professional accreditation with the Australian Marketing Institute (AMi) ensures that graduates are trained to operate effectively with the body of knowledge that underpins professional business practice.

Course structure

The course totals 72 credit points and consists of a combination of three core subjects and nine electives.

Careers

The course equips students with a thorough understanding of current marketing concepts and how to apply strategies to business. It can lead to roles in marketing planning, sales, brand management, product marketing, digital marketing, market research and analytics. Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations.

所属院系

进入哪个院系学习？ UTS Business School

中国学生入学要求

为来自中国的学生设计 For admission into most postgraduate courses, you are required to hold a recognized bachelor's degree equivalent to an Australian bachelor's degree. Your academic performance at the bachelor's level will be considered as part of your application assessment. In some instances, you may also require relevant work experience and/or research experience. English language requirements: IELTS (Academic) - 6.5 overall, writing 6.0; TOEFL (Internet-based) - 79-93 overall, writing 21; PTE (Academic) - 58-64; CAE - 176-184; AE5/AE6 (PASS) - AE5.

课程信息

学制：全日制(1.5 年)

学费：A$42,768.00 (¥ 210,252) /年

开学时间：2022五月31日, 2022九月13日

申请截止日期：

留学地点：University of Technology Sydney - UTSUTS Campus,15 Broadway,ULTIMO,New South Wales,2007, SYDNEY, Australia