• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Program Description

If you’re looking to combine your creativity and business brain into one profession, marketing major might be what you’re looking for. You’ll gain the experience and education necessary to play an integral role on a marketing team while using advertising and promotions to retain and build relationships with customers or clients. Marketing professionals will give you the tools you need to transform an idea into a campaign and a campaign into results. This major allows you to see brands and businesses from the inside out, a different view than the average consumer would have.u200bu200b

The undergraduate marketing program is designed to prepare the student to manage the marketing process within the firm and in the social, political and economic environment. Opportunity is provided to obtain knowledge of specialized fields through career preparation for positions in areas such as advertising and promotion, marketing management, marketing research, logistics, retailing and distribution, sales and sales management, and other positions leading to careers in management.

The study of marketing prepares you for a diverse number of career areas including marketing manager, marketing researcher, sales executive, retail manager, promotion manager, advertising executive or logistics manager. The field offers study of global and domestic markets and the customers who impact those markets.

所属院系

进入哪个院系学习？ College of Business Administration

中国学生入学要求

为来自中国的学生设计 Students must have attended all secondary and post-secondary institutions. English language requirements: Test of English as a Foreign Language (minimum score of 550 PBT, 213 CBT, or 79 IBT), International English Language Testing System (minimum score of 6.5), Michigan English Language Assessment Battery (minimum score of 77), Pearson Test of English (minimum score of 53), ELS Language Center Program: Completion of Level 112.

课程信息

学制：全日制(120 小时)

学费：

开学时间：2022八月30日

申请截止日期：15-May-22

留学地点：Central Michigan University1200 S Franklin St,MOUNT PLEASANT,Michigan,48859, United States