• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

Course description

Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field.

Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work.

• Gain the key skills required for a successful career in marketing
• Learn about marketing management strategy and the development processes to bring new products to market
• Learn about research methods, including techniques of data collection and analysis

Coursework and assessment

Assessment across the course units varies, and includes a combination of examinations, course work, group project and presentations, individual essay and assignments. A 15,000-25,000 word dissertation is also normally undertaken.

Career opportunities

Graduates from this course are well suited to careers in both the academic and business world. Graduates have gone on to work in marketing positions in blue chip companies throughout the world and to pursue academic careers in many institutions both in the UK and overseas. Doctoral students have gone on to investigate topics including ethical consumerism and relationship marketing in professional services.

所属院系

中国学生入学要求

课程信息

学制：全日制(12 个月)

学费：£25,000.00 (¥ 225,748) /年

开学时间：2022九月27日

申请截止日期：

留学地点：The University of ManchesterOxford Road,Manchester,M13 9PL, England