• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ This programme has a strong focus on the unique way in which fashion products are marketed. Key marketing theory is studied with specialist emphasis on the interface between design/ creativity and the commercial imperative. Fashion marketing theory is about understanding and satisfying consumer needs. There is a focus on developing an understanding of the fashion consumer, consumer behaviour, segmentation, targeting and positioning. Internal and external influences on individual and organisational decision making are also considered. Fashion marketing considers the fashion product, the nature of pricing (with costing and global economics in mind), the way the product is branded, communicated and promoted to consumers and the environment in which it is sold. The global nature of the fashion industry and its impact on marketing is considered. A key feature of fashion marketing in these programmes is the opportunity to study multimedia Computer Aided Design packages in the context of brand concept, communication and application. The concepts of marketing most relevant to fashion, for example visual merchandising, public relations, social media and multi channel marketing are given particular emphasis in the programme.

所属院系

进入哪个院系学习？ Department of Materials

中国学生入学要求

为来自中国的学生设计 A mixture of science or maths and humanities or arts subjects is preferred, but not essential. Art or Fine Art A-levels are particularly welcomed; however, please note that applicants with three arts-based subjects (for example, Art, Graphics and 3D Design,?or Art, Photography and Design and Technology), or a BTEC Extended Diploma in Art and Design on its own will not be considered as meeting our entry requirements.We do not require a pass in the Science Practical Assessment.Typical Contextual Offer: AABA mixture of science or maths and humanities or arts subjects is preferred, but not essential. Art or Fine Art A-levels are particularly welcomed; however, please note that applicants with three arts-based subjects (for example, Art, Graphics and 3D Design, or Art, Photography and Design and Technology), or a BTEC Extended Diploma in Art and Design on its own will not be considered as meeting our entry requirements.We do not require a pass in the Science Practical Assessment.

课程信息

学制：全日制(3 年)

学费：£25,000.00 (¥ 223,685) /年

开学时间：2022九月20日

申请截止日期：

留学地点：Main SiteUniversity Recruitment And Adm,Oxford Road,Manchester,M13 9PL, England