• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

Washington State University’s online MA in Strategic Communication is designed for those who want to excel in advertising, public relations, corporate communication, and communication management. This degree will advance and energize your career. Our multidisciplinary approach offers training in new and traditional media, critical for today’s strategic communications; teaches students how to gather and analyze information and use those findings in creating communication campaign; trains students, in the tradition of Edward R. Murrow, to create messages that are both strategic and responsible; includes weekly online instructor office hours, frequent student self-assessment tools, ongoing interaction with other students, and a flexible timeline for completion. The program offers hands-on training in the most advanced platforms, tools and techniques. You will work closely with industry professionals and faculty to learn audio and video software, graphic design tools, new media and publication layouts. By the time you are finished, you will have created multimedia materials that are evaluated by peers and produced as portfolio-quality items stored online. This work can be tailored to each individual career, or even your specific job needs.

Student Learning Outcomes:

All graduates will be able to:

Prepare students to excel in the fields of advertising, public relations, corporate communication, and communication management with demonstrated knowledge of strategic communication skills. Teach students how to use advanced media tools, create data-based communication plans and design and deliver integrated promotional campaigns across earned, owned and paid channels. Give the students tools to understand how to gather and analyze information and use those findings in creating communication campaigns by designing courses that are rooted in the foundation of research and theory in partnership with courses teaching students best practices and industry standards in contemporary communication strategies and tactics.

Career Opportunities:

Advertising, public relations, corporate communication, and communication management.

所属院系

中国学生入学要求

课程信息

学制：在线/远程学习(30 学分)

学费：US$12,196.00 (¥ 77,590) /年

开学时间：2022八月23日

申请截止日期：1 August 2022, 1 December 2022

留学地点：