• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

When you wear your favorite outfit, sip your latte, or download a popular catchy song, you are touching the result of marketing. Behind it all are creative brand managers, savvy market researchers, and problem-solving sales reps, along with scores of other strategic marketers. They delve deep into consumer lifestyles, identify niche markets, and analyze consumer insights to understand how consumers interact with the world and use the products they encounter.

Our bachelor’s degree in marketing explores all these issues and more. As a student, you’ll engage in every aspect of the marketing world and immerse yourself in hands-on learning and internships.

Our Two Centers

Your experiential learning begins with our two outstanding centers:

The Center for Professional Selling: One of just 23 full members of the University Sales Center Alliance, this center provides hands-on learning and networking opportunities, including a national sales competition, the nation’s largest sales job fair, and access to sales professionals. The Center for Advancement of Digital Marketing and Analytics: A hub for cutting edge social media tactics and trends, this center’s focal point is the Social Media Lab—which equips students with digital marketing and analytics skills—and Social Media Center—which supports Nonmedia, our student-run marketing agency serving Ball State and its business community clients.

Major Requirements

Our curriculum explores the full spectrum of marketing, including advertising and sales, social media, product design, buyer expectations, and managing customer needs while creating and maintaining relationships with customers and suppliers.

Credits

Total: 120

University Core Curriculum 42 credit hours of undergraduate business foundation courses 27 credit hours of specialized marketing coursework

Classes You Will Take

A few of the classes you will take include:

Consumer Behavior Professional Selling Marketing Research and Analytics Marketing Strategy

What Can You Do with a Degree in Marketing?

An undergraduate degree in marketing from Ball State will open up varied opportunities in such career fields as:

advertising insurance sales Internet marketing marketing communication product/brand management professional selling retail management and sales social media marketing

所属院系

进入哪个院系学习？ Miller College of Business

中国学生入学要求

为来自中国的学生设计 You should apply as a freshman undergraduate student if: you have completed or will complete high school or secondary school before the semester you apply to start; you have not attended a university, college, or other postsecondary institution; you wish to earn a bachelor’s degree. Required Scores to demonstrate English Proficiency: TOEFL iBT 79; IELTS 6.5 Band; Pearson's PTE 53

课程信息

学制：全日制(120 学分)

学费：US$25,126.00 (¥ 162,663) /年

开学时间：预计在八月 2022

申请截止日期：

留学地点：Miller College of BusinessWhitinger Business Building, room 100,MUNCIE,Indiana,47306, United States