• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

The Marketing degree offers a path to exciting careers in our ever expanding marketplace with attention to ethically positioning goods and services for domestic and international markets. It explores marketing as a sustainable means of conceiving, pricing, distributing, acquiring and consuming goods and services in an increasingly competitive global economy. The emphasis is on managing and improving customer relationships by focusing on customer needs and developing products that satisfy these needs and provide superior value. The learning trajectory covers product development, branding and advertising, marketing research, logistics, and sales promotion using traditional and new media in campaigns coordinated around integrated marketing communications (IMC). Students are prepared for marketing careers and for graduate MBAs as they continue their education with the holistic foundation.

Business Core:

• PE2420 Principles of Microeconomics (GE)
• PE2430 Principles of Macroeconomics
• BU3010 Information Systems for Managers
• MA2000 Applied Statistics
• MA2300 Calculus for Business & Economics (GE)
• BU3502 Accounting I (3 cr.)
• BU3511 Accounting II (3 cr.)
• BU3600 Principles Business Law (2 cr.)
• BU3800 Marketing: Principles & Concepts
• BU3905 Business Communication (2 cr.)
• BU4110 Organizational Behavior & Management
• BU4762 Financial Management
• BU5115 Operations Management
• BU5190 Business Strategy & Policy

所属院系

中国学生入学要求

课程信息

学制：全日制(120 学分)

学费：US$16,980.00 (¥ 109,927) /年

开学时间：2022八月, 2022一月

申请截止日期：

留学地点：School of BusinessOLD WESTBURY,New York,11568, United States